“As the crimes of identity theft and identity fraud continue to evolve, we have positioned our business to grow at a more rapid pace in attempt to stay in front of the crime,” said LifeLock Chairman and CEO Todd Davis. “With our next generation LifeLock Identity Alert(TM) system and our advanced LifeLock Command Center(TM) protection suite, we are using technologies that allow us to search broader, deeper and for more data than ever before.”

LifeLock Identity Alert(TM) system offers broader identity coverage, greater control, and early notification of both credit and non-credit related identity threats by searching more than 45 million data points daily and 30 million consumer transactions each month. This advanced detection system can identify fraudulent applications for many forms of both credit and non-credit related services. These include many retail credit cards, mortgage loans, and auto loans, as well as non-credit related transactions, such as wireless services, utilities, peer to peer loans, and non-credit related payday loans.

For an additional monthly fee, LifeLock members can receive LifeLock Command Center service. LifeLock(R) services help protect members from misuse or inaccurate representation of consumers’ personally identifiable information across various databases and files. LifeLock Command Center includes the basic LifeLock services with the added benefits of the LifeLock Identity SDS(TM) (Search, Detect, Secure) system and LifeLock Personal Breach Protection(TM) service. LifeLock Identity SDS helps to alert members to potential identity threats quickly by monitoring the Internet and non-credit related sources, including but not limited to payday loans, public records and court records for personal identifying information. LifeLock Personal Breach Protection actively monitors peer-to-peer file sharing networks for potential breaches of personally identifiable information.

About LifeLock
LifeLock, Inc. is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company, by AlwaysOn to the Top Global Company 250 list and most recently by Arizona Corporate Excellence as Arizona’s Fastest Growing Company.

SOURCE: LifeLock, Inc.

MyIDScore.com, a proactive way for consumers to assess their risk of identity fraud, complements other identity theft prevention and detection offerings. MyIDScore.com provides consumers immediate insight into whether their personal identifying information is being used fraudulently to obtain assets, goods or services. A person’s identifying information includes name, Social Security number, address, and phone number.

“I find it alarming that my personal information can be accessible to someone that wants to steal my identity,” said Irene S., a concerned consumer. “By visiting MyIDScore.com, I can quickly get a reliable rating of my identity risk from a trusted source. Today, My ID Score is at low risk, which makes me feel safer and more in charge of my personal information.”

According to the Federal Trade Commission’s (FTC) latest survey on identity fraud, it typically takes consumers months to learn that a fraudster has obtained credit in their name. Nearly 25 percent of victims of new account fraud in the survey did not learn about misuse of their information until at least six months after it started. The median time of discovery was between one and two months. In this case, time does equal money. The FTC reports that the sooner misuse is detected, the less damage thieves can cause resulting in reduced out-of-pocket losses for victims.

“Consumers often feel helpless against identity theft. With MyIDScore.com, consumers–for the first time–have a means to actively monitor the risk to their identity,” said Fred H. Cate, professor, Indiana University and national privacy expert.

Consumers can visit MyIDScore.com, follow the clear instructions and obtain their personal identity score as well as recommendations for what to do.

How It Works
My ID Score.com is a statistical score calculated by applying patented analytics technology to the ID Network(R), the nation’s only real-time, cross-industry compilation of identity information. Over the past seven years, ID Analytics has built this trusted network in cooperation with leading companies interested in fighting fraud. The ID Network contains more than 360 billion basic identity elements like name, Social Security number, phone number, date of birth, and address and includes two million reported frauds, and one billion consumer transactions.

“ID Analytics has been at the forefront of protecting both consumers and organizations from identity fraud since we created the industry-standard ID Score seven years ago,” said Larry McIntosh, chief marketing officer of ID Analytics. “Just as you can monitor your creditworthiness with a credit score, you can now confidently assess your risk of identity fraud with MyIDScore.com. Simply stated, MyIDScore.com is the most accurate and proactive service available to consumers to assess their risk of being a victim of identity fraud.”

Individuals with high-risk identity scores should take aggressive steps to investigate whether their identity information is at risk. These steps may include reviewing monthly bank account and credit card statements, requesting a free annual credit report, and requesting a fraud alert or security freeze on one’s credit bureau file. Consumers can check their MyIDScore.com twice every 14 days.

Companies seeking to offer their own branded version of MyIDScore.com or enhanced identity monitoring and alerts should contact ID Analytics at idmonitor@idanalytics.com.

About ID Analytics, Inc.
ID Analytics, the leader in on-demand identity intelligence, protects both organizations and consumers by providing unprecedented visibility into fraud risk and credit potential. Building on the success of its industry-standard ID Score(R), ID Analytics has pioneered a new generation of risk management solutions by combining the ID Network(R)-the nation’s only real-time, cross-industry compilation of identity information; Personal Topology(TM)-patented technology to dynamically interpret an individual’s identity characteristics and their connectedness to others; and proprietary Advanced Analytics(SM). Leading telecommunications, financial services, retailing, utility, ecommerce, and healthcare companies, as well as key government agencies, trust ID Analytics to protect their customers, drive new revenue, reduce financial losses, and comply with federal regulations. ID Analytics is based in San Diego, CA.

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.

Source: ID Analytics